Dunkin Donuts vs. Starbucks isn’t the only single-serve coffee battle. There’s another brouhaha that isn’t getting any attention.

It appears that we’re too caught up in the magic of brewing cute, quick, and disposable cups of coffee to realize that Keurig K-Cups will be hanging around a lot longer than a caffeine boost. That’s because K-Cups are not recyclable.

Keurig acknowledges on their social responsibility webpage that the way they put together the K-Cup’s filter, cup, and aluminum foil top, “makes recycling difficult.”

But their hands are tied.

Although they claim to be working on a greener method, the only way they can currently  produce K-Cups is by using packaging that will outlive your grandkids. If not, Keurig says, “…all the resources and effort put into growing and roasting great coffee would be wasted.”

And who would waste great coffee when we can create environmental waste instead?