Netflix sent this email to their 23.6 million subscribers today (including me) explaining that they’re increasing their prices:
Here’s a decoded version of their email which explains what The Netflix Team is really trying to say:
In an effort to receive more money from you each month, we have decided to separate our DVD and online streaming plans. Now you will pay more for the same services. Your price for DVDs and online streaming will now be 60% more than it was before.
Our increased salaries will take effect September 1, 2011. You don’t need to do anything to allow us to take more money from you. It took us a long time to craft this email, and we hope you will not cancel your subscription or tie up our phone lines with complaints.
Even though our prices are now significantly higher, we realize that we are still cheaper than other home entertainment options. Our business analysts are confident that you will continue your subscription; otherwise we would not have made this business decision.
(The original Netflix email did not include a closing, but I added one.)
-The Netflix Team