Store Keychain Cards Make You a Robbery Target

Those sticky, peeling store cards that take up space on your  keychain can do more than save you 50 cents off a loaf of bread– they can cost you everything you own.

Store Keychain Cards Make You an Easy Target

Now loosing your keys can become as dangerous as giving a thief your full name, address, and clear access through your front door. You’d think stores would take extra care to prevent things like this from happening.

I happened to work at CVS during the advent of the Extra Care Card. As a cashier, it was my job to tell customers we were holding their discounts hostage. If they ever wanted to see a sale price again, they would have to give up their personal information and allow CVS to track their purchases with the card.

To help persuade customers to add our card to their keyring, I was instructed to tell them, “If you loose your keys, anyone can drop them in a mail box and CVS will get them back to you.”

That is, if the person who finds your keychain is nice. If they are naughty, they will buy a Snickers with your card, find your name on the receipt, look you up in the phonebook, and then use your own keys to walk into your house and back out with your valuables.

According to some breaking news in Monday’s Dear Abby column, that’s exactly what happened to a friend of “Karen from Methuen.” And it could happen to you.

Now not all stores that offer cards print your name on the receipt. For example, my latest receipt from Stop and Shop was name-free. But I have noticed it printed in bold letters on my receipts from CVS.

As for the stores that do personalize receipts, enough is enough. We let you track when we have a cold, or diarrhea, or a kid with head lice. The least you could do is keep our information between you and your analysts. Or we could shop at stores like Wal-Mart, where the prices are always lower– without a card that makes us an easy target.

About these ads
This entry was posted in Marketing, Technology, Walmart and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s